In class our group made a textual analysis on the film posters for 'Fish Tank'. Fish Tank is a 2009 film directed by Andrea Arnold, well recognised for 'Red Road'. Fish Tank won the Jury Prize at the 62nd Cannes Film Festival and also won the 2010 BAFTA for Best British Film.
The film was released with two posters, one portrait and one landscape.
As you can see this is the portrait poster for 'Fish Tank', we believe this would have been used to attract a more Unisex audience, film literates, middle class and educated.
From this poster we analysed that it would a powerful narrative. The representation of this character portrays her as being quite rebellious due to her costume wearing a hoody. Her body language connotes that she has independence and is strong and defiant.
This film is a typical British film being a gritty, social realism film. But from this poster it can connote a Street Dancing, Teen Movie genre due to the colour and composition.
In comparison to the second poster, we believe this would attract more of an urban, city audience, not necessarily middle class. It is the offical US poster and most US audiences are used to happy, feel good films. If the second poster was used to advertise the film within countries such as the US, it may not have attracted such a huge audience.
This is the second poster we analysed, this time in landscape.
Due to the facial expressions, composition and setting, we analysed that the narrative would have more of a depressing storyline full of isolation, hence why it would not suit a US audience. The decor and costume connotes that the characters may well be all working class.
Our character is this time represented as a lone, isolated female. The clothes and jewellery she wears can seem 'chav' like, again from a working class status.
We believe this poster can be easily identified as being a poster for a social realism film due to the gritty surroundings our character is in. Icons such as the heart on the wall suggest love is a theme within this film. As for its target audience, the second poster may well attract more of a female based audience due to the colouring and character representation.
Yet an older audience may well be attracted to the second poster due to newspaper ratings, quotes and awards mentioned.
1 comments:
This blog is looking very good indeed lots of evidence and I especially like the review work you have done so far especially the LWL splash page design. Final film also looks good. Who is going to write the review then? Has this been decided yet? Throughout the blog there is evidence of research so well done. Make sure you keep the momentum up until the final deadline. I assume Abi has been involved in these processes as her name does not appear very much on the blog.
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